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Friday, January 6, 2012

Shame on Aberslutty and Fitch

I was reading this blog: Mommy Wants Vodka.com and due to her creative take on billboard type advertizing....became inspired to put on my big girl panties and have a say on something that rather bothered me, very much, nay a lot, this Christmas Season.

You know what advertizing KILLED me this winter? I mean, left me wondering what on Earth people are thinking "these days" a form of thinking which actually made me feel my barely noticable age!?!?!

The guys in swimsuits posing by the doors of Abercrombie at the mall. Abercrombie has HIRED models to stand outside their front doors, two days before Christmas, IN swim suites, in NY in winter.....need I go on? Mostly, their hands were crossed in front of their crotches and since they were bare foot and had been standing a long time on the bare marbley mall floor, it looked like their feet hurt. They rocked back and forth a lot.

I created a reasonable facsimile of what went on.
So, truth is, I'm 35. I want to enter Abercrombie to buy a scarf or a post-pre-ripped shirt for my nephew and/or son and ......I cannot....CANNOT.... enter a store flanked by teen male models. There's just something inapropro about someone my age taking perfume samples or coupons from half-naked young boys IN THE MALL. So, as middle school age girls oogled them and the cooler older girls leered a bit as they strolled by repeatedly... I had to hustle to the other side of the walkway due to shock. My husband (40) thought this was funny.

Note the Build-An-Overpriced-Stuffed-Toy store next door.
Families with children shop there. Note the lady with a baby walking by
Where the models were.

Yeah sure it's funny. But having to walk like literally a foot away from those naked model guys to GET IN THE STORE...it's creepy and I'm no creeper. Hell, I wished those kids would put some clothes on. What would be wrong with fully dressed cute guys with Santa hats on or something...at the door...? Nothing! I advocate that NOTHING would be wrong with some Christmassy/societal modesty. 

After fleeing to the other side of the walkway, I stood, juggling shopping bags and evil-eyeing my husband, who obviously thought this whole situation was as funny as our cat jumping IN then OUT of a full bathtub...we noticed the tide of shoppers flow towards us as other women and men were breaking the mall pedestrian road lanes to get away from Abercrombie's dark & solicitious front doors. One woman even said "Oh My God, what has the world come to!?!?!" and she wasn't even me, I mean...I didn't even say that outloud! Literally someone else beat me to it!!!! 

Honestly, now that perfume commercials on TV during the holidays are pretty much soft-core porn, I guess red light districts in the mall shouldn't come as any big surprise. Oh, and I went to American Eagle for scarfs and used looking shirts. Their sales guys are fully clothed.

Best wishes,


  1. I was just at the mall. Sadly, Victoria Secret hasn't picked up on this trend. :-)

    But seriously, as the father of a 15 year old girl, I would feel very awkward if I ran into something like this while shopping.

  2. I've never been inside an Abercrombie store. So thankful for that fact.